Fruit Shop

CURRENT SITUATION

Today in the Indian confectionary landscape there are many big players like Nestle and Parle. Another big entrant into this market space is Kiwifoods. They are manufacturing and supplying many different, unique and quality confectionary products and candies for children.

The market for candies is huge in India. The big players try their best to capture the majority of the market. Still, the market is children driven. If the kids like the taste of the candy then they will definitely become loyal and go for it.

HISTORY

Kiwi Foods was Established in 2004 with the primary objective of offering superb quality food products to all segments of customers at affordable prices. It has taken the lead in manufacturing high-quality candy, snacks & chips. One of the well-known product is bomb blast candy and the product is creating waves in the market.

Through strategic marketing and unique placement of the products, the company has walked to the top with élan and ease. Being the bomb blast candy manufacturer in India has given Kiwi Foods an edge and a special position in the candy and confectionary landscape.

Kiwi Foods initiated its production with a small product line but is today manufacturing products in various categories. The products offered by Kiwi Foods range from chocolates, cream wafers, and snacks.T he company has now become a leader in this market segment.

BOMB BLAST CANDY

Bomb blast candy manufactured by India by Kiwi Foods is a special and very popular candy. The ad campaign of the product is done by actor Rajpal Yadav.

The coffee is available in Lemon, Mango, Orange, and Cola. The product is priced at rupees 100 for one box and that makes the effective cost of one toffee as rupee .50. This product has carved a space for itself. It has become very popular with both children and young adults.

The products produced by Kiwi Foods are mostly available in north Indian states. The plans are coming into place to expand its reach and cover the entire country.

QUALITY STANDARDS

No harmful chemicals or preservatives are used in manufacturing the Bomb Blast candy by Kiwi Foods.It is fat-free and tasty too.

The highest standards are put into place and are abided by while manufacturing the Bomb Blast candy. The company has state of the art production facilities for this confectionary item. All safety norms and standards are met.

Currently, there is 3 manufacturing unit. The numbers of manufacturing units are stated to be increased soon.

Quality is a priority for Kiwi Foods and they leave no stone unturned in seeing to it that the highest quality standards are met right from the start till the marketing and distribution

Kiwi Foods has special prowess in marketing and distribution. They have also been acknowledged for the same by some of the most prominent agencies in the world.

While an ISO 22000:2005 certification is one of these validations, the other happens to be the certification by Hazard Analysis and Critical control points (HACCP). Both of these agencies are highly reputed in the world and their certification holds the distinction.

Continuous inspections and audits are carried out during the manufacturing cycle. Intermittent customer reviews play a vital role in the process.

CONTINUOUS INNOVATION

It has been a continuous endeavor of Kiwi Foods to see to it that new and novel products are released under its banner. They have done the same with Bomb Blast candy as well which has met with tremendous success across the country.

They are always trying to innovate and bring in new products into the market which delight and surprise the customer. Thus the main goal of Kiwi Foods is product excellence and customer satisfaction.

Kiwi Foods acknowledges the fact that if you have to survive in the highly competitive food business then you need to innovate and re-create. Thus it leaves no stone unturned in seeing to it that the best quality of products and services reach the customer and the food product quality is supreme.

WORK CULTURE AND STRATEGY

The culture is brilliant and so is the business model of Kiwi Foods. Thus they realize that to survive you have to continuously innovate and stay ahead of the competition.

You need to be giving an ear to the employees and the customers by taking feedback and thus propel the operations into path-breaking innovation and ideation. With the help of these Kiwi Foods has traversed through unexplored territories and has developed unprecedented products.

CONCLUSION

All the candies offered by Kiwi Food are special and unique but the Bomb Blast candy manufactured by in India by Kiwi Foods is the bestseller.

It has become one of the top candies in India in a very short period of time. This has become possible due to research and taking feedback from the customers and then turning that into the product which is the bomb blast candy.

This bomb blast candy is soon gaining prominence. With widespread acceptance as more and more customers are buying it and recommending it through word of mouth.

Thus being the bomb blast candy manufacturer in India Kiwi Foods has taken a lead in its segment and is getting itself ready for greater bigger things.